Auflistung nach Schlagwort "implicit measures"

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  • The green brand: Explicit and implicit framing effects of ecolabelling on brand knowledge 
    Schmidt, Steffen; Langner, Sascha; Hennigs, Nadine; Wiedmann, Klaus-Peter; Karampournioti, Evmorfia; Lischka, Gesa (Abingdon : Cogent OA, 2017)
    An increasing number of brands rely on ecolabelling as associative branding strategy for communicating their sustainability performance. Specifically, associative branding aims to link a brand to an ecolabel to embed ...